Creative Class

So Richard Florida mainly talks about how companies and cities are gearing themselves to appeal to the "creative class." Why? Because rumor has it that's where all the profits come from. It's a strange idea at first, I was even a bit thrown off by his intro. Usually, it's the artsy kids who are being exiled and ignored. They're generally type-casted as being strange or weird and are even pariahs at times. But those are who make a company thrive. They are the ones who come up with brilliant ideas and help companies just flourish. I had to think about it for a minute before I fully understood what Florida was getting at, but now it almost seems like common sense.
Cities need idea-filled people, otherwise things aren't going to change. And, generally speaking, change is good, right? So how is a city gonna go anywhere if nothing changes. Well, I guess it's not. So the Creative Class is a good thing. And it's even better because a big bulk of it comes from my generation--so that makes me feel extra special. ^_^
Companies are changing themselves, too. They're making themselves seem more appealing because they want the artsy kids to choose them. They want the people with creative ideas and unique ways of thinking to be drawn in their direction. It almost seems natural. So it's a win-win situation. Companies are getting the kids with the big ideas while the kids are getting jobs in flourishing cities and rich companies. It doesn't seem like anything's wrong with that.